Thryv Review: A 360-Degree Solution

About the Company

Thryv is a software solutions company that
caters to small and mid-sized businesses dedicatedly. In its over three
decades of existence, Thryv has graduated from standalone software
solutions and advisory services to an end-to-end customer experience
platform that helps you market, sell, and optimise service and simplify
small business operations. The company caters to over 40,000 local
businesses in the US and is publicly traded on NASDAQ.
In 2021, Thryv has been enjoying an excellent run of growth with a 40% gain
in share prices. This is following the company’s CEO and President Joe
Walsh buying 200,000 shares in the company, confident in the growth of
Thryv over the upcoming quarters.
So, how does Thryv streamline
business and CX management for SMBs? Does it make sense to opt for a
360-degree solution instead of best-of-breed CRM, marketing automation,
payment tools, etc? Let us review the features in more detail.
Inside Thryv
Thryv’s
capabilities cover almost the entire ambit of your business operations.
You can build your online presence, you can store and share documents,
you can automate communications, you can create staffing calendars, and
you can even accept payments using Thryv. Here is a breakdown of these
capabilities.
Customer Relationship Management (CRM)
Thryv
includes a built-in secure CRM to consolidate all your customer
information, generate insights, and interact with your buyers. It can
also enrich data records using public social media.
Payments
The
payments capability is meant for smaller payments, integrating with
Google Pay, PayPal, Stripe, and other major providers. You can share
auto-updated estimates, ask for payments in advance, and even set up an
instalment plan using the ThryvPay service. Thryv Pay is meant for
larger payments and caps processing fees at $9 for ACH payments.
Communicating with Customers
Thryv
consolidates omni-channel communications from text, web, and email. You
can set reminders for follow-ups and even enable read receipts for
complete transparency.
Staffing Schedules and Appointments
Thryv’s
calendar lets you create schedules for the workforce and decide when
they should be attending to customers and clients. This synchronises
with the customer appointment portal, which can be monetised by setting
up recurring appointments for things like online classes and events.
Online Reputation Management
Thryv
instantly scans Google, Yelp, and Facebook reviews to generate a
reputation score. You can ask for reviews using pre-built templates and
conduct drill-down analysis against the competition.

Automated Marketing Activities
Thryv supports automated
campaigns based on your business rules and pre-built templates. There’s
also a ready library of marketing messages for when you are out of
copywriting ideas.
Online Presence and Google My Business Management
Thryv
connects with 60+ online listing websites to share your verified
company information with the widest possible audience. Visitors from
these websites will be directed to a customer portal – Thryv even offers
professional web design and video content services for greater
visibility. For Google My Business specifically, Thryv is a premium
Google partner, which means you don’t have to further invest in the
verification process.
Documents Management
Thryv’s
documents management and sharing module come with role-based access,
track changes, version control, and private viewing, compliant with
standards like HIPAA.
Social Media Automation
Thryv has
social media automation natively built-in, so you can schedule and post
across Facebook, Twitter, Instagram and LinkedIn from a single
interface. We liked that it has a library of over half a million social
media posts to inspire you.
Why Thryv Makes a Difference
Thryv
is an end-to-end business growth enabler if there was one. From a
single login and a single dashboard, you can manage your entire breadth
of operations, or monitor/help those in charge. And this applies to
distributed or multi-location businesses as well, thanks to Hub by
Thryv. Franchisee organisations can deploy a dedicated Thryv instance at
every location, with centralised oversight from the HQ. performance
comparison across locations is also available, along with unlimited data
storage.
What We Think
Thryv has successfully put
together a compelling set of capabilities that would be relevant for any
small or mid-sized business – which is why it was named a G2 Leader
in 14 categories in 2021. With Thryv, you can significantly simplify
your vendor landscape and eliminate the usual procurement hassles or
software license clutter, characteristic of mixed ecosystems. The Hub
solutions for franchise businesses is particularly useful as it lets you
quickly scale and standardise your branding throughout all your
locations.
Expectedly, Thryv follows a custom pricing model in three tiers – 3 users, 8 users, and unlimited users, along with several popular add-ons.